Where is the risk vs. reward balance in social media?
Businesses are increasingly expected to adopt social media or Web 2.0 networking tools, but it must be done with a firm grasp of the risks, rewards, and options to the organization.
Risk
- Social media is a powerful tool that must be managed carefully by
- Responding to customer feedback – How do you handle feedback from online communities, whether positive or negative, in a productive way?
- Protecting your brand and the online privacy of your employees—create effective guidelines to mitigate risk, adhere to corporate governance, and monitor employee activity in the social media sphere.
- Managing permissions and profiles—protect the identity of your customers and site visitors through carefully configured profiles on your social media networks.
- Watch an informative and interactive discussion on achieving a state of secure corporate social networking. more »
Reward
- Social media drives participation by
- Increasing customer loyalty—drawing users back to your site again and again by offering them the valuable and relevant information they want.
- Controlling customer costs—provide two-way interaction between your customers and knowledge workers via social media networks to increase customer satisfaction and lower help desk costs.
- Enhancing brand awareness—give customers an online community forum so they can express and share their opinions.
- Hear how Stelter is using social media to empower their customers. more »
Learn More
- Read about how City of Edmonton enables online services and dialogue between residents and their government via social media.
- Watch a Webinar to “Find the Risk vs. Reward Balance in Social Media.
- Watch a Forrester Webinar with Multiquip on “Embracing and Adopting Social Collaboration”
- Watch a three-part Webinar series on Web 2.0 experience excellence by Frost & Sullivan.
- Join the Possibilities Community
