Phototype

Brand Building Company Delivers "True Colors" Through Analytics

Phototype integrates OpenText iHub into its Print Quality Management system, creating consistent consumer package graphics every time

Within five months, we went from not having enough of what clients want, to having way more than they thought they’d ever get.

Gary Russell, Vice President of New Product Development, Phototype

Challenge

• Offer robust project management capabilities, enable clients to view real-time data on print supply chain status
• Create a visually appealing and actionable tool that leverages graphics
• Keep client data secure while ensuring accessibility

Product(s)

Value

• Visibility for customers to track real-time brand and printing data, supplier quality
• Customizable, secure and personalized customer portals
• Rapid development with easy integration of data sources

About Phototype

Founded in 1919, Cincinnati-based Phototype is one of the longest running, independently owned brand-building businesses in the United States, creating recognizable brands and eye-stopping graphics for consumer package goods companies around the world. They employ more than 250 professionals, specializing in packaging graphics and high-end prepress work. For more information, visit: www.phototype.com