National Rail Enquiries
National Rail Enquiries Boosts Income with New Web Developments
OpenText Optimost strengthens online services used by millions
Challenge
• Increase monetary value of conversions
• Migrate away from the contact center to self-service channels
• Increase number of registered users
Product(s)
Value
• Increased desktop sales conversions by more than 13 percent and mobile conversions by 25 percent, growing revenues by 17 percent and 16 percent respectively
• Accelerated time to market of new services by cutting development time by 400 percent
• Grew customer registrations by two percent on a base of two million registered customers and followers, enabling NRE to meet one of its main KPIs
About National Rail Enquiries
Recognized as the definitive source of impartial customer information on UK rail services, National Rail Enquiries (NRE) is part of the Association of Train Operating Companies, (ATOC) which represents the UK’s 23 train operators.