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How HZ improved consistency and efficiency of creative reviews

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US-based creative agency uses OpenText Hightail to deliver better client service

OpenText Hightail is very user friendly and immediately made our review process much quicker. We no longer have to take turns to review something—people add comments to PDFs and visual files at the same time.

Cary Gilbert, Traffic Manager, HZ


  • Fast growing business with 80+ projects in flight daily
  • Multimedia campaign assets made the review process inconsistent
  • Feedback on creative was a slow process collected one person at a time
  • Project management platform had low adoption and did not hold teams accountable



  • Enabled instant previews and inline comments for all visual files
  • Allowed campaign content review and approval in a single place
  • Provided availability of every asset and new version to external partners
  • Offered easier team onboarding, adoption and accountability with a user-friendly interface

About HZ

HZ is a WBE-certified, fully integrated creative agency operating for more than 30 years. Its more than 200 employees at five offices across the United States specialize in branding, marketing, content and digital marketing. As a full-service, in-house agency, HZ counts some of the most recognizable consumer brands as clients, including Hilton Hotels and Resorts, Organic Valley and Volkswagen and local companies, such as EagleBank and Ridgewells Catering, on a mix of B2B and B2C projects. HZ is also the digital agency for its local NFL team, the Washington Redskins. For more information, visit