Life Sciences organization gains new insight, generates revenue with unified view of digital marketing performance from OpenText Alloy

Improved visibility of customers’ purchasing patterns and product sales allowed marketing and sales staffs to focus marketing dollars on initiatives that generated actual revenue.

Challenge

• Fragmented view of analytics platforms and programs
• Disjointed data crippled accessibility, productivity
• Delayed insights did not support targeting, campaigns

Product(s)

• OpenText Alloy

Value

• Improved evaluation of campaign effectiveness in relation to KPIs
• Gained ability to adjust marketing efforts in a timely manner
• Enhanced decision-making, return based on accurate business intelligence