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Global pharmaceutical company

Global pharmaceutical company expedites actionable business intelligence

Global pharmaceutical company logo

Life Sciences organization gains new insight, generates revenue with unified view of digital marketing performance from OpenText Alloy

Improved visibility of customers’ purchasing patterns and product sales allowed marketing and sales staffs to focus marketing dollars on initiatives that generated actual revenue.


  • Fragmented view of analytics platforms and programs
  • Disjointed data crippled accessibility, productivity
  • Delayed insights did not support targeting, campaigns



  • Improved evaluation of campaign effectiveness in relation to KPIs
  • Gained ability to adjust marketing efforts in a timely manner
  • Enhanced decision-making, return based on accurate business intelligence

About Global pharmaceutical company

150-year old life sciences company with core competencies in the areas of health care and agriculture.