Salt River Project
Salt River Project extends outreach with OpenText Media Management and OpenText Hightail
Public Utility speeds the creative process, enhances service with OpenText Customer Experience Management solutions
OpenText Media Management and OpenText Hightail let us focus more on the customer and spend more time to create the best products possible without getting slowed down in the workflow and processes.
Challenge
To create content, SRP previously relied on paper forms and email. For instance, to obtain a photo for a slide presentation, an employee would first submit a written request. Creative staff reviewed possible matches, selected a photo and emailed it to the requestor. The process proved tedious and time-consuming for both the marketing team and business users.
Product(s)
Value
- Made more than 100 years of assets accessible
- Eased and accelerated targeted content collaboration and delivery
- Untethered content producers to address current needs and enhance service
About Salt River Project
The Salt River Project (SRP) is a Public Utility that serves users and the environment by going beyond the essentials. While the not-for-profit supplies power and water to more than a million customers in the greater Phoenix area, it educates and empowers the same customers through outreach programs.